Too sexy for his robe: this offending Sporting Index ad has been banned by the ASA as likely to cause offense to ‘a significant number of Christians.’
The united kingdom’s Advertising Standards Authority (ASA) has banned a Sporting Index World Cup print ad, labeling it ‘seriously unpleasant’ and slamming it for connecting gambling to sexual prowess. The offending advertising featured an image of Rio de Janeiro’s Christ the Redeemer statue which had been changed to show Christ keeping a bottle of champagne with a bikini-clad woman draped around him. The words ‘There ‘s a more side that is exciting Brazil’ showed up in the bottom of the page, while additional text offered £500 in free bets.
While Paddy Power had unique way with the image during the Euro 2012 event, the ASA had been busy establishing an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers. One for the complainants ended up being the Christian organization Evangelical Alliance, which advertised that the ad was likely to cause offense that is widespread.
Link lightning-link-slot to Sexual Aptitude
In its protection, Sporting Index said that the imagery had been selected because it represents Rio de Janeiro and not due to the religious importance, and added that it had been digitally altered in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun.’ 继续阅读“UK Watchdog Bans Christ the Redeemer Sporting Index Ad”