By Choe Sang-Hun and Su-Hyun Lee
Sept. 13, 2018
SEOUL, South Korea вЂ” Two of Southern KoreaвЂ™s pop music idols, HyunA and EвЂ™Dawn, discovered of this cost that is painful of in love and declaring their relationship in public areas: On Thursday, they certainly were fired by their administration business.
The 2 performersвЂ™ falling out in clumps due to their Seoul-based label, Cube Entertainment, started a uncommon screen on the jealously guarded world of K-pop movie movie stars, whom undergo extremely regimented training from an early on age, and on the businesses which help them build global followings.
вЂњNo datingвЂќ clauses had been when typical within the agreements of young K-pop movie movie stars, relating to industry experts, with numerous managers stating that publicly disclosed romances would undermine their idols allure that is jobs. Avoiding romantic relationships, or at the very least maintaining them key, stays a rule that is unspoken.
Therefore HyunA, 26, one of many genreвЂ™s most identifiable feminine stars, and EвЂ™Dawn, 24, a boyband rapper with an inferior yet still significant worldwide group of followers, took a very uncommon step up going general public due to their relationship final thirty days, contradicting an early on denial by Cube.
вЂњWhen we manage artists, we give consideration to shared trust and faith our main concern,вЂќ the label said in a declaration released to local news outlets on Thursday, describing why it had eliminated the 2 celebrity performers from the roster. вЂњWe decided the trust is broken beyond repair, therefore our company is expelling the two from our business.вЂќ
The headlines tripped an uproar among K-pop fans in Southern Korea and past.
EвЂ™dawn andвЂњHyunA have already been kicked away from Cube bc to your industry idols arenвЂ™t individuals. TheyвЂ™re items. They arenвЂ™t permitted to be by by themselves or love whom they love,вЂќ one fan tweeted, incorporating: вЂњYaвЂ™ll must be ashamed of yourselves.вЂќ