Younas stated the business wished to create a good message that has also been funny.
“It really is a part that, particularly for the Muslim part, does not get portrayed very often, ” he stated. “Unfortunately it is usually negative. We wanted to do things a little differently, freshen things up a little. “
He included that the a reaction to the advertisements is “overwhelmingly good, cupid ” with an abundance of attention on Twitter and Instagram.
“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% associated with the feedback we’d. “
Help from Silicon Valley
As well as the strategy undoubtedly appears to be paying down.
Into the summer time of 2017, Muzmatch had been accepted into Silicon Valley-based accelerator Y Combinator, that have supported famous brands Airbnb, Dropbox, and Reddit and offer a system of resources and help for startups — in addition to investment.
“They spend $120,000 for 7% associated with business, ” Younas explained. “13,000 organizations use, 800 are flown off to bay area for a job interview, and 100 are accepted. It is harder to get involved with than Harvard. “
He included that Muzmatch had been the initial startup that is muslim-centric ever be backed by Y Combinator.
They confirmed to Business Ins acquisition provides since they have confidence in the continuing future of the company.
Element of it is because the duo think they’ve a sustainable business design.
“People doubted we’re able to monetise the forex market at all, however the model we now have works, ” Brodie stated. 继续阅读“It established a 2nd campaign in January with likewise tongue-in-cheek taglines.”